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Email segmentation: send less, sell more
Email marketing

Email segmentation: send less, sell more

The same email to everyone quietly costs money. The six segments that pay off first, and how to build them with data your shop already has.

Pieter Dijksma Pieter Dijksma ·3 Jul 2026 ·7 min
Abandoned cart emails: the 3-email sequence that wins orders back
Email marketing

Abandoned cart emails: the 3-email sequence that wins orders back

Seven out of ten carts never become orders. The exact 3-email sequence we set up for clients: timing, copy and when a discount helps or hurts.

Pieter Dijksma Pieter Dijksma ·3 Jul 2026 ·7 min
Email deliverability: how to stay out of the spam folder
Email marketing

Email deliverability: how to stay out of the spam folder

Gmail, Yahoo and Microsoft tightened the rules for bulk senders. The records, the two numbers that get you blocked, and how to stay in the inbox.

Pieter Dijksma Pieter Dijksma ·3 Jul 2026 ·7 min
Traffic but no sales: an ecommerce conversion funnel
Conversion

Your webshop gets traffic but no sales: 9 reasons why

Visitors land, look around, and leave without buying. Here are the 9 most common reasons an online store doesn't convert, and how to fix each one.

Ajay Quiroli Ajay Quiroli ·26 Jun 2026 ·7 min
Meta Ads in Spain
Paid Advertising

Meta Ads in Spain: a practical guide for small business owners

Spain is one of the biggest ad markets in Europe, and where the most budget gets wasted. How to set up, target a Spanish audience, what to spend, and the mistakes to avoid.

Ajay Quiroli Ajay Quiroli ·26 Jun 2026 ·7 min
How we use Claude to run Shopify stores
AI & Automation

How we use Claude to run Shopify stores for our clients

Most webshops don't lose revenue on the big things. They lose it on the small tasks nobody gets to in time. Here's how we put those tasks on autopilot with Claude.

Ajay Quiroli Ajay Quiroli ·23 Jun 2026 ·5 min