When customers search for what you sell, you need to be there. Google Ads catches buyers at the exact moment they decide.
Google Ads catches buyers at the exact moment they are looking. Someone typing "best running shoes Amsterdam" is closer to buying than anyone scrolling Instagram.
But Google Ads has changed. Performance Max, Smart Bidding, and broad match all work differently than the manual campaigns most marketers learned five years ago. Bad Google accounts waste 30 to 60 percent of their budget on irrelevant clicks.
We run modern Google Ads accounts: smart bidding signals, proper conversion tracking, and budgets that move toward what works. Across Search, Shopping, and PMax.
Everything below is part of how we run Google Ads. We do not gate features behind premium tiers.
For high-intent keywords where buyers are ready.
Especially valuable for e-commerce. Done right, it scales fast.
Without proper tracking, Google Ads is gambling.
Where most accounts leak budget. We clean it weekly.
tROAS, tCPA, or manual depending on what your data supports.
Conversions, ROAS, and search term insights.
We pull your account history, find the leaks, and quantify the upside.
Most accounts need cleaning before they can scale. Search themes, asset groups, conversion goals.
New campaigns live within 10 days, with daily monitoring for the first month.
Once we hit target ROAS, we expand to new keywords, regions, and product feeds.
We run accounts the way Google rewards in 2026, not the way it worked in 2018.
Every project starts with proper conversion tracking. No tracking, no insights.
No long contracts. Results speak louder.
Both, usually. Search captures high-intent queries. PMax fills in gaps and finds new audiences. We deploy them together with clear budget split.
Shopping is often the highest ROAS channel for e-commerce. We set up the Merchant Center feed properly and run Shopping campaigns alongside PMax.
Real risk, especially for niche keywords. We monitor IP patterns, exclude obvious bots, and report suspicious activity to Google.
Yes, and we often combine the two. Google Ads gives you data fast about what converts. SEO uses that data to build long-term traffic for free.
