Pinterest users plan, save, and buy. For visual products, the conversion rates beat almost every other social platform.
Pinterest is misunderstood. Most marketers think of it as a niche platform for craft enthusiasts. The reality: 450 million monthly users, mostly with high purchase intent, planning real-life decisions.
For visual products, especially home, fashion, beauty, food, and weddings, Pinterest can outperform Meta on cost per acquisition. The audience comes ready to buy.
We treat Pinterest as a hybrid: part search engine (Pin SEO matters), part visual ad platform. Both organic Pins and paid campaigns, working together.
Everything below is part of how we run Pinterest Marketing. We do not gate features behind premium tiers.
Profile optimisation, board structure, keyword research. Pinterest is a search engine.
Static and video Pins designed for the platform aesthetic.
Consistent pinning schedule, board curation, audience growth.
Promoted Pins, Shopping Ads, video campaigns. Audiences and creative.
Pinterest Tag, conversion API, product feed integration.
Saves, outbound clicks, conversions, ROAS.
Are you on Pinterest already? Account audit and keyword research.
First batch of Pins designed and pinned in week 1 to 2.
Once we see what gets saved, we promote winners through ads.
Pinterest is unique: organic and paid compound together. Both grow over time.
Pinterest is a visual platform. We design Pins that get saved, not scrolled past.
We treat Pinterest like SEO. Keywords, descriptions, board structure all matter.
Lower competition than Meta or Google. The cost per click is often half.
Best fit: visual consumer products. Home, fashion, beauty, food, weddings, travel, DIY. Less ideal for B2B or non-visual services.
No. We have started accounts at €30 per day with good results. Pinterest CPMs are often half of Meta.
Instagram users browse. Pinterest users plan and save. Pinterest is closer to Google than to Instagram in user intent.
Yes. We connect your Shopify or WooCommerce feed and run Shopping Ads on Pinterest. High ROAS for the right products.
