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What is it?

TikTok Marketing, in plain language.

TikTok is the fastest growing ad platform in Europe. Customer acquisition costs are still well below Meta for most categories, but only if you create content the way TikTok rewards: native, fast, and unpolished.

Most agencies treat TikTok like Meta. They run static images and 15-second highlight reels. That is why their TikTok results are bad.

We treat TikTok as TikTok. UGC-style creators, hooks in the first second, native editing. This is one of our deepest specialisms, and the channel where we have scaled clients fastest.

What is included

What you get.

Everything below is part of how we run TikTok Marketing. We do not gate features behind premium tiers.

Account & pixel setup

Including server-side tracking and Events API for accurate attribution.

UGC creative production

We work with creators or use your own team to produce native ads.

Campaign structure

TikTok-specific account architecture, not a Meta clone.

Spark Ads & creator collabs

Boost organic posts from creators for higher trust and lower CPC.

Hook iteration

New hooks tested every week. The first second decides everything.

Weekly reporting

Tracking ROAS, CPM, CTR and creative-level performance.

Our approach

How we deliver.

01

Strategy

We map out hooks, angles, and creator personas before spending a euro.

02

Production

Creatives in production within the first week. Volume matters on TikTok.

03

Test

Every campaign starts as a creative test. Winners get scaled, losers get killed fast.

04

Scale

Once we have winners, we layer in lookalikes, broad targeting, and Spark Ads.

Why us

What makes us different.

Native creative thinking

We script for TikTok, not for board rooms.

Speed of iteration

Multiple new creatives every week. TikTok punishes stale content.

Real e-commerce experience

We have scaled brands in fashion, beauty, lifestyle and food on TikTok.

FAQ

Common questions.

Will TikTok work for my product?

For most consumer products and many services, yes. For pure B2B with long sales cycles, probably not. We will tell you straight up during the intro call.

How fast can we go live?

Strategy and tracking: week one. First creatives live: week two. Volume and scaling: month two onwards.

Do I need to be on TikTok organically?

No, but it helps. We can run cold paid campaigns without an organic presence. An active account makes Spark Ads possible, which often perform better.

How is this different from Meta Ads?

Different audience, different creative codes, different bidding. The same campaign that won on Meta will likely flop on TikTok. We build native to each platform.

Ready to talk?

Tell us what you are working on. We will reply within 1 business day with honest advice, even if that means we tell you we are not the right partner.