Case study · International recruitment · SEO & Google for Jobs
Planet TA places doctors and nurses with employers worldwide, from Bermuda to Singapore. The website only surfaced for its own brand name. We rebuilt the foundation, and three months later clicks from Google are up 159 percent.
A static site next to the Firefish ATS, invisible for the service it actually sells.
Not verified
Search Console was broken, so search data was invisible
0 job results
vacancies did not qualify for Google's job listings
No analytics
no working measurement of visitors or sources
Out of sync
website vacancies did not match the live ATS
Planet TA is an international recruiter that places medical and technical staff worldwide, with a focus on doctors and nurses for destinations like Bermuda and Singapore. The website is a static site that works as the public storefront next to Firefish, the ATS where the live vacancies are managed.
Nearly all search traffic came in on "planet ta" and variations of it. For the service itself, medical and nursing jobs abroad, the site was close to invisible. And the vacancies could not appear in Google's job listings, because the pages carried no structured data.
On top of that, nobody could see any of this happening. Search Console was not properly verified, there was no working analytics, and the vacancies on the site had drifted out of step with the ATS. Before anything could grow, the measurement and the foundation had to exist first.
A full SEO audit first, then every finding fixed and built out step by step.
01
Search Console properly verified through a new DNS record, so the search data started flowing again. The sitemap was rebuilt to 42 URLs with real modification dates and submitted to Google. Indexing issues, redirects and security headers were sorted, and the images were converted to WebP for faster loading without breaking the layout.
02
All 31 vacancy pages got JobPosting and BreadcrumbList structured data, enriched with sector, specialty, employment terms and employer details. The homepage carries Organization and FAQPage data, the guides carry Article data. The result: 10 valid job postings in Google's job listings, zero errors, live since late July, exactly when the structured data shipped.
03
GA4 set up on its own property, including tracking for the internal job search. Bing Webmaster Tools and IndexNow now push new pages straight to Microsoft, which also feeds Copilot. On the site itself: real client reviews restored with an expand option, the job search moved into the header and hero, a separate Nursing filter, compliance and terms pages, a full guide to nursing jobs in Bermuda, and the vacancies kept in sync with the ATS.
Google Search Console and GA4, measured over the summer of 2026.
+159%
clicks from Google, to 243 in three months
+90%
impressions, to 3,670
4x
search impact, from 30 to almost 150 clicks per 28 days
10
valid postings in Google's job listings, zero errors
Google's own performance milestones show the acceleration best. In March the site sat at 30 clicks per 28 days. That crept to 40 in May and 50 in early August, then jumped through 60, 70, 80, 90, 100 and 120 within the same month. At the time of measuring, the counter reads 148 out of 150. Average click-through is 6.6 percent at an average position of 12.9.
Pages that never got a click now rank. Registered Nurse (Medical) Bermuda went from 0 to 14 clicks, Registered Midwife Bermuda from 0 to 13, and the Bermuda nursing guide from 0 to 11. The searches behind them are the ones that matter: "bermuda nursing jobs", "nursing jobs in bermuda", "singapore jobs". Not the brand name, the work.
Planet TA serves a niche of doctors and nurses weighing a specific move abroad, so the absolute numbers stay modest by design. The engagement shows the traffic is right: since June, 639 active users, and bounce rates of 16 to 26 percent on the vacancy pages themselves. Visitors who land on a job barely leave. Around it sits a growing profile of 33 external links from job platforms like Teamtailor and Jobgether, and 91 internal links tying the site together.
The next phase moves into paid search: a Google Ads campaign per high-value vacancy, so the roles that earn the most attention get their own traffic on demand.
Alongside that, the content strategy keeps growing guide by guide, and the connection between the ATS and the website gets tighter, so every new vacancy reaches Google the moment it goes live.
PMA Solutions have transformed our digital presence in every way. They redesigned our logo, developed a superb new website, and integrated it seamlessly with our internal database. Their SEO strategy and Google Ads management have been first‑class, delivering clear improvements in visibility, engagement, and overall performance.
The strategic guidance provided by Ajay, Pieter, and Milo has been invaluable. They are highly skilled professionals who consistently deliver exceptional work. This partnership is already driving meaningful growth, and we view it as a long‑term win for our business.
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