CurAzul is a vacation rental on Curaçao. We built the whole thing from the ground up: the brand, a website that takes bookings, an Airbnb listing, and social channels with a content plan to keep them busy.
The apartments were ready. The online side was a blank page.
CurAzul had the hard part done: a finished place, in a spot people want to be. What it did not have was a way for anyone to find it, trust it, and book it.
A rental like this lives or dies online. Guests decide from a phone, on looks and reviews, in a few minutes. Without a brand, a site, and a presence where they already scroll, the apartments stay empty.
So the job was the whole front end of the business. A look, a website, a booking channel, and a steady drip of content to keep it seen.
Everything a new rental needs to start taking bookings, built in one go.
We shaped the CurAzul identity from scratch: the name feel, the colours, the logo and the tone, all built around the blue and the light of the island. On top of that, a simple marketing strategy so every channel pulls in the same direction.
A fast, clean site that shows the apartments at their best and makes booking obvious. The photos, the pool, the location and the details guests care about, with a clear way to reserve or ask a question.
We set up Instagram, TikTok and Facebook, plus the Airbnb listing, and built a content calendar so posts keep going out. A place to be discovered and a place to book, both kept alive instead of going quiet after launch.
Everything points the same way: find CurAzul, trust it, book it.
a name, look and tone guests recognise and remember
the website at cur-azul.com and a live Airbnb listing
Instagram, TikTok and Facebook, fed by a content calendar
site, socials and listing all tied together by the brand
We had the apartments ready but nothing online. PMA built the whole brand, the website, our socials and the Airbnb listing, and gave us a plan to keep it all going. Now CurAzul actually looks and feels like a place you want to book.
